Case Study: Sabre Yachts
From Polished to Powerful—How Authentic Content Turned Sabre into the Talk of the Industry
Client Overview:
Sabre Yachts is a premium boatbuilder specializing in Downeast-style yachts that blend traditional craftsmanship with luxury performance. Built in Raymond, Maine, Sabre’s brand centers on heritage, precision, and their signature tagline: “Crafted in the Maine Tradition.”
The Challenge
Sabre’s original content strategy focused on elegance—cinematic drone shots, slow-motion waves, and staged lifestyle shoots. While visually beautiful, this approach didn’t show what made Sabre different. It didn’t reflect the hands, tools, and mastery behind each build—or the people who brought these yachts to life.
Sabre wanted to evolve—to stay true to their roots while becoming more approachable, more talked-about, and more human.
The Shift
In February, we made a bold change:
We turned the factory into the stage.
Rather than polish, we leaned into process. Our new content approach features casual, short-form video—filmed directly inside the factory—led by the Sabre team. It’s fun, real, and unexpectedly personal. We stripped away the yacht-world gloss and showed what makes Sabre truly elite: unmatched attention to detail and a confident, transparent team proud of their work.
The Strategy
Posting Frequency: Every other day
Video Focus: 5+ factory-focused videos/month
Platforms: Facebook and Instagram (LinkedIn for photography)
Tone: Authentic, fun, authoritative
We manage everything—strategy, creative direction, content production, and social media execution.
The Results (3 Months)
890,000 views (640,000 from just 15 videos!)
352,000 reach
10,200 engagements (60% from non-followers)
1,600 new followers (700% increase from previous period)
Viral posts with 150K+ views, and several with 50K+
220,400 views (100% increase)
60,000 reach
8,100 engagements (500+ shares)
700 new followers (70% increase)
“Everybody that comes in from the industry talks about what we’re doing—and they love it, because nobody else is doing it.”
Industry Buzz
This strategy didn’t just work—it sparked conversation. Marina employees around the country are asking Sabre owners about the content. Industry peers visiting the factory comment on it. In just three months, Sabre became a content leader in their category—without spending a dollar on ads.
The brand now feels alive. It’s respected and relatable. It’s transparent and premium. And it’s being talked about—for all the right reasons.
Takeaway: Turn the Factory Into the Show
What made this work? Authenticity. Access. Confidence.
The best manufacturers have the ultimate content advantage—they actually make the product.
Want to stand out? Don’t just market the product. Tell the story of how it’s made. Build trust. Build connection. Build momentum.