Culture

I started making documentaries because I believed the best stories were the ones nobody was telling. That instinct is still what drives everything I do, it just happens to be for the companies I work with.

I'm a filmmaker and content strategist working with American craft, manufacturing, service businesses, and outdoor lifestyle companies. I embed myself in the brands I work with. I’m on the floor, in the field, and in the shop, because you cannot build a content system that performs from the outside looking in. The strategy has to come from somewhere real. The film has to come from somewhere real. That's the only kind of content that actually works.

My results reflect this approach. A content system I built for a luxury marine brand contributed to over $30 million in sales for a new model launch. A single video for a commercial equipment company generated 14 inbound leads on systems at $125,000+ each with even more leads inbound, the more content is created (seriously, it’s been overwhelming). A landscape and snow removal company broke a million views in February alone and continue to get recognized around town for their content (what more could a service business ask for). These aren't accidents.

I work with a handful of clients at a time. I sign a noncompete with every full-service client because when you get results at this level you don't want to be competing with yourself, and ultimately you want to win. The relationships I build with the brands I work with matter to me beyond the deliverables. I want the work to be exceptional, I want it to move the needle, and I want to genuinely enjoy the process of building it together.

If that sounds like what you've been looking for, let's talk.

- Matthew Gondek