Case Study: Back Cove Yachts — 6 Months of Content Creation
Challenge
Back Cove’s previous content mix leaned too heavily on archived cinematic footage. While visually strong, it failed to stand out in feeds, relying on trends and viral luck rather than building predictable, sustainable engagement.
Strategy
We shifted Back Cove toward a value-driven, factory-first approach. Content highlighted the build process, new product features, and authentic storytelling that entertained while educating.
Execution
15 posts/month with a heavier ratio of video (5 per month) compared to polished photo posts.
Intentional hook strategy to capture attention in the first 3 seconds.
Planned, scheduled shoots inside the Rockland factory to maximize high-performing video capture.
Balanced photo presence with fewer, higher-quality assets.
Results
1.15M organic Facebook views — with steady traction across content.
423,000 reach on Facebook — a 139% increase over the previous strategy.
416,700 three-second views — critical for algorithm-driven distribution.
646,300 reel views — showing consistent video momentum.
1,800 new Facebook followers — a 387% increase compared to the polished strategy.
187,609 Instagram views — highlighting growing organic traction.
30,581 Instagram reach — a 60% increase over the previous period.
8,000 Instagram interactions — signaling more meaningful audience engagement.
503 new Instagram followers — a 98.8% increase in just six months.
Audience skew gradually younger — shifting from 48.3% (18–54) vs 51.7% (55+) to nearly even at 49.1% vs 50.9%.
Takeaway
Back Cove proved that consistency and authentic hooks outperform cinematic perfection, laying the foundation for sustainable audience growth and younger demographic engagement.