Case Study: Sabre Yachts — 6 Months of Content Creation
Challenge
Sabre’s previous reliance on polished, cinematic content didn’t deliver lasting engagement. The content was beautiful, but it lacked the authentic, value-driven storytelling today’s audiences expect. Engagement was inconsistent, heavily reliant on virality, and didn’t effectively communicate the brand’s craftsmanship.
Strategy
We pivoted Sabre’s social presence toward a behind-the-scenes content strategy that prioritized storytelling, authenticity, and craft. Instead of polished sales-style videos, we leaned into factory walkthroughs, real-time builds, and candid conversations that put Sabre’s craftspeople and boat owners at the center.
Execution
Increased focus on walkthroughs, build series, and craftsperson stories.
Captured content inside the factory, showing the detail behind each build.
Adapted storytelling per platform: more “This Old House” style narration for Facebook, and first-person, shareable content for Instagram.
Integrated event tie-ins (e.g., finished boats at shows) to connect factory stories with customer-facing experiences.
Results
1.699M organic Facebook views — driving broad visibility for the brand.
663,000 reach on Facebook — a 457% increase over the previous period.
729,800 three-second views — showing strong early retention.
873,300 reel views — consistent momentum across short-form video.
3,400 new Facebook followers — a 940% increase from the polished strategy.
342,467 Instagram views — demonstrating platform growth beyond Facebook.
73,685 Instagram reach — a 127% increase from the prior six months.
12,100 Instagram interactions — confirming deeper engagement, not just views.
1,100 new Instagram followers — a 255% increase, while maintaining demographic balance.
Audience shift toward younger demographics — under-55 segment grew from 42.6% → 47.6%, while retaining the 55+ buyer core
Takeaway
Authentic, process-driven storytelling made Sabre stand out in the market, growing audience size and deepening relevance with both current buyers and future prospects.